From moped lubricants to competition machines
The history of the Ipone brand begins with the observation of a mountain bike enthusiast.
Based in Aix-en-Provence, the latter became aware in 1985 of the lack of lubricants available for mopeds and scooters and decided to launch its own range of lubricants dedicated to two-stroke engines.
Very quickly, its products are a great success with the teenage public.
A Japanese inspired name
To name his budding company, this motorcycle enthusiast is inspired by Japanese martial arts.
He chooses to be inspired by the term Ippon which designates the highest score a fighter can obtain in a martial arts competition to obtain victory.
Japanese inspiration that also echoes the Japanese machines very popular at the time.
Surprising products with equally surprising success
The firm is gradually making its mark on the French two-stroke lubricant market and is also getting involved in the off-road motorcycle sector.
The range is soon expanding with new and sometimes original products, including the arrival of strawberry scented oils. A risky but winning gamble because against all odds, this scented oil is a real success with teenagers.
The partnership with Yamaha
Peu de temps après, with this success, Ipone thinks of attacking a more adult target. To do this, the brand launched its first lubricants entirely dedicated to motorcycles. In 2003, Ipone signed a partnership with the manufacturer Yamaha which makes the brand's sticker appear on its racing machines for drivers as prestigious as Stéphane Peterhansel, Richard Sainct or even Cyril Despres.
With several victories in the Dakar and in endurance alongside Yamaha, Ipone is gaining notoriety among the general public.
A brand that has become international
Some time later, the brand extended its range to recreational vehicles ranging from quad to snow scooters and jet skis. Products dedicated to motorcycle maintenance are also appearing.
Since 2003, Ipone has been distributing its products in about thirty countries and is present in many motorcycle competitions such as the World Superbike, the Paris Dakar or the Red Bull Romaniacs.